Customize your shipping notification emails

Every Parcel Track notification — In Transit, Out for Delivery, Delivered, Failed Attempt, and Exception — has its own editable template. This guide shows you how to adapt the wording, branding, and content of each email so it feels like it came from your store, not from an app.

If you are not sure which emails are sent and when, start with How Parcel Track shipping notifications work.

Open the email editor

1. In your Shopify admin, go to Apps → Parcel Track → Notifications.
2. Click the status card you want to edit (for example, Delivered).
3. The editor opens with a live preview on the right and the content fields on the left.

Edit the subject line and body

Each template has an editable subject line and body. Keep subjects short and status-specific — “Your order {{order_number}} is out for delivery” performs better than a generic “Shipping update”.

You can insert dynamic variables anywhere in the subject or body. Available variables include:

{{order_number}}      The Shopify order number (e.g. #1042)
{{customer_name}}     The customer's first name
{{tracking_link}}     Link to your branded tracking page
{{tracking_number}}   The carrier tracking number
{{carrier_name}}      The carrier handling the shipment
{{edd}}               Estimated delivery date
{{items}}             The list of items in the shipment
{{store_name}}        Your store's name

Note: {{tracking_link}} always points to your branded page at yourstore.com/apps/parcel-track, so customers stay on your store. To change that URL, see Change your tracking page URL.

Branding: logo, colors, and footer

Under the Branding section of the editor you can:

• Upload your logo — it appears in the email header. A transparent PNG around 400 px wide works best.
• Set brand colors — the accent color is applied to buttons and links; pick the same color you use on your tracking page for a consistent look.
• Edit the footer — add your support email, business address, and social links. The footer is shared across all five templates so you only set it once.

Add a discount or upsell block

Delivery emails have some of the highest open rates you will ever get, which makes them ideal for driving repeat purchases.

1. In the editor, click Add block → Discount code (or Product upsell).
2. Enter a Shopify discount code and a short headline, e.g. “Thanks for your order — here’s 10% off your next one”.
3. Drag the block where you want it; most merchants place it below the tracking button in the Delivered email.

Tip: Pair the discount block with product recommendations on the tracking page itself — see Product recommendations on the tracking page and Increase sales and revenue.

Preview and send a test email

1. The right-hand panel shows a live preview with sample order data, so you can check variables render correctly.
2. Click Send test in the top bar, enter your own email address, and check your inbox.
3. Review the email on both desktop and mobile before saving.

Click Save to publish. Changes apply to all future notifications; emails already sent are not affected.

Per-language content

If you sell in several languages, each template can hold one version per language:

1. In the editor, open the Language dropdown at the top.
2. Select a language and click Add translation.
3. Write the translated subject and body. Variables work identically in every language.

Parcel Track picks the version matching the language of the customer’s order, and falls back to your default language when no translation exists. To translate the tracking page itself, see Multilingual tracking page.

Related guides

• Send notifications from your own domain
• Notifications analytics

Need help with a template? Email support@parcel-track.com.