Shipping notifications analytics

Parcel Track sends automated notification emails as shipments move through statuses like In Transit, Out for Delivery, and Delivered. The Notifications dashboard shows how those emails perform, so you can make sure customers actually see the updates you send.

To open it, go to Shopify admin → Apps → Parcel Track → Analytics → Notifications. All metrics can be filtered by date range, carrier, and destination country, and broken down per notification type.

Key metrics

Emails sent

The total number of notification emails sent in the selected period, split by notification type (for example: In Transit, Out for Delivery, Delivered, Failed Attempt, Exception).

Why it matters: Sent volume confirms your notifications are actually firing. A notification type showing zero sends usually means it’s disabled or the trigger never occurs for your shipments.

How to act on it: Compare sends against shipment counts in the Shipments dashboard. If numbers don’t line up, review how notifications work and check which triggers are enabled.

Delivery rate

The percentage of sent emails that were accepted by the recipient’s mail server (not bounced or rejected).

Why it matters: An email that never lands can’t inform anyone. Low delivery rates typically point to sender reputation or authentication problems rather than content problems.

How to act on it: If delivery rate sits below roughly 98%, set up a custom sending domain so emails are authenticated under your own domain.

Open rate

The percentage of delivered emails that recipients opened.

Why it matters: Shipping notifications are among the most-opened emails in commerce — customers genuinely want them. If your open rates are mediocre, the cause is usually the sender name, subject line, or spam placement, not customer disinterest.

How to act on it: See the improvement checklist below. Compare open rates across notification types: Out for Delivery and Delivered normally lead; a type that lags badly may have a weak subject line.

Click rate

The percentage of delivered emails in which the recipient clicked a link — usually the tracking button.

Why it matters: Clicks send customers to your branded tracking page, where they can see live status, the estimated delivery date, and product recommendations. Every click is a self-served answer and a potential upsell.

How to act on it: Make the tracking button prominent and above the fold in your templates — see customizing notifications. Then measure the downstream effect in Tracking page analytics.

Improving open rates

1. Send from your own domain. Emails from a generic app domain are more likely to land in spam and less likely to be recognized. Configure a custom sending domain so messages come from your store’s address.
2. Use a recognizable sender name. Your store name outperforms a generic “Notifications” sender every time.
3. Lead subject lines with the update, not the brand. “Your order is out for delivery” beats “Update from [Store]” — the status is the news.
4. Personalize when useful. Including the order number or product name helps customers with multiple orders know which email matters.
5. Keep subject lines under about 50 characters so they don’t truncate on mobile, where most shipping emails are read.
6. Review by type monthly. Fix the worst-performing notification type first — it’s usually one subject-line rewrite away from average.

Tip: Filter by destination country before drawing conclusions. Open and click behavior varies by market and language, and a translated template may be what a lagging region needs.