Tracking page analytics

Your branded tracking page is often the most-visited page a customer sees after checkout — shoppers check tracking several times per order. The Tracking page dashboard shows how that traffic behaves and how much revenue it generates.

To open it, go to Shopify admin → Apps → Parcel Track → Analytics → Tracking page.

Key metrics

Page views

The total number of times your tracking page was loaded in the selected date range.

Why it matters: Page views show the true scale of your post-purchase audience. Many merchants are surprised to find the tracking page rivals their best landing pages in traffic — traffic they already paid to acquire.

How to act on it: A high views-per-order ratio (customers checking repeatedly) can signal anxiety about delivery. Pair it with the Transit time dashboard to see if slow shipping is driving repeat checks.

Unique visitors

The number of distinct people who visited the tracking page.

Why it matters: Unique visitors tells you what share of your buyers actually use the page. If it’s low relative to orders, customers may not be finding the link.

How to act on it: Make the page easy to reach: add it to your store navigation, link it from Shopify’s notification emails, and embed a lookup widget on your site — see embedding the order lookup widget.

Lookups

The number of tracking searches performed — a customer entering an order number or tracking number to find a shipment.

Why it matters: Failed or repeated lookups are friction. Every successful lookup is a support ticket you didn’t receive.

How to act on it: If lookups seem low or customers report search problems, review what to do when an order can’t be found.

Clicks on recommended products

How many times visitors clicked a product recommendation shown on the tracking page.

Why it matters: Click volume shows whether your recommendations are relevant. Post-purchase customers are proven buyers — a well-targeted recommendation converts far better than a cold ad.

How to act on it: A low click rate usually means generic recommendations. Configure them in product recommendations on the tracking page.

Revenue attributed from the tracking page

Sales generated when a visitor clicked a recommended product on the tracking page and completed a purchase.

Why it matters: This is the clearest proof of the tracking page’s ROI — revenue from traffic you already own, at zero additional acquisition cost.

How to act on it: Divide attributed revenue by unique visitors to get a revenue-per-visitor figure, then test changes (recommendation strategy, page layout) against it month over month.

Improving tracking page conversion

1. Enable product recommendations if you haven’t — no recommendations means zero attributed revenue by definition.
2. Recommend complements to what the customer just bought, not random bestsellers.
3. Keep the page on-brand so it feels like a continuation of your store — see customizing the page with CSS.
4. Show an estimated delivery date so visitors get their answer instantly, then browse instead of leaving anxious.
5. Review clicks and attributed revenue after each change, using the same date range length for a fair comparison.

Tip: Filter by destination country before judging results. Recommendation performance often differs by market — a strategy that converts domestically may need adjusting for international customers.

For more ideas on monetizing post-purchase traffic, see increasing sales and revenue with Parcel Track.