Shipments analytics

The Shipments dashboard gives you a high-level view of every shipment Parcel Track syncs from your Shopify orders. Use it to understand shipping volume, monitor delivery performance, and catch carrier problems before they turn into support tickets.

To open it, go to Shopify admin → Apps → Parcel Track → Analytics → Shipments.

Key metrics

Total shipments

The number of shipments created in the selected date range, synced automatically from your Shopify orders.

Why it matters: Total shipments is your baseline. Every other rate on the dashboard (delivered rate, exception rate) is calculated against it, and sudden dips can reveal fulfillment or sync issues.

How to act on it: Compare volume week over week. If shipments drop while orders stay steady, check that your fulfillments include tracking numbers — see why an order can’t be found.

Shipments by status

A breakdown of shipments across the eight tracking statuses: Pending, Info Received, In Transit, Out for Delivery, Delivered, Failed Attempt, Exception, and Expired.

Why it matters: The shape of this breakdown tells you where shipments get stuck. A healthy account has most shipments in In Transit or Delivered, with only a small share in Failed Attempt, Exception, or Expired.

How to act on it: A growing Pending segment usually means carriers haven’t scanned labels yet — learn more in understanding the Pending status. A rising Exception count deserves a closer look in the Exceptions dashboard.

Shipments by carrier

Shipment counts split across the carriers you use, drawn from Parcel Track’s database of 1,000+ supported carriers.

Why it matters: Most stores rely on two or three carriers. Knowing your real volume per carrier gives you leverage when negotiating rates and tells you which carrier’s performance affects the most customers.

How to act on it: Pair this view with the delivered rate per carrier (below) to see whether your highest-volume carrier is also your most reliable one.

Shipments by destination

Shipment counts grouped by destination country.

Why it matters: International destinations often behave very differently from domestic ones — longer transit, more customs holds, more expired tracking.

How to act on it: Filter the dashboard by a specific country to see whether a delivery problem is global or local to one market.

Delivered rate

The percentage of shipments in the selected period that reached the Delivered status.

Why it matters: This is your single best health indicator. A falling delivered rate means more customers waiting, more “where is my order?” emails, and more refund requests.

How to act on it: Investigate any drop by segmenting: filter by carrier first, then by destination country, until the problem area is isolated.

Spotting carrier issues

1. Set the date range to the last 30 days.
2. Note the overall delivered rate as your benchmark.
3. Apply the carrier filter to each carrier in turn and compare its delivered rate and Exception share against the benchmark.
4. For any underperforming carrier, add the destination country filter to see whether the issue is limited to specific routes.
5. Export the filtered data as CSV if you need to share evidence with your carrier account manager.

Tip: Review this dashboard weekly with the same date range each time. Consistent snapshots make trends obvious — a 3-point drop in delivered rate is easy to miss day to day but jumps out in a weekly comparison.

Related dashboards

Once you know how many shipments are moving, check how fast in Transit time analytics and dig into problem shipments in Exceptions analytics. For a refresher on what each status means, see shipment statuses explained.